OTT (over-the-top) is a method of distributing audio, video, and other media services directly to customers over the internet, trying to bypass traditional services like cable television.
Features:
1. Accessible:
How do you make sure your content is viewable on any device? At any time of day, viewers expect broadcast-quality content on all devices. The platform has to be able to identify which gadget is making a plea and flow content accordingly and provide a consistent experience. This would entail keeping multiple copies of each video in various formats for various screens and devices.
2. Security:
How will you safeguard your information from pirates? Piracy cost distributors $9 billion in revenue in the United States alone in 2016. By 2022, the figure is expected to rise by nearly 30%.
Digital Rights Managers, encoded video streaming, dynamic embedded watermark, password protection, and IP/Geo-Lock are just a few of the options available. Once you start producing proprietary content, protecting your videos from online video downloaders becomes critical.
3. Video delivery:
How will you distribute your video? This will be your bread and butter, and it will be crucial in providing your customers with an unforgettable experience. If a video doesn’t really load quickly enough, 80% of users will leave, and only 11% will watch another episode. Most OTT providers concentrate on content creation and delivery through video web hosting and Content Delivery Networks. Making a choice for a youtube clip hosting service is a personal decision.
4. User engagement:
Among the most fundamental rules in user interfaces for media consumption is to “don’t make the customer think.”
Netflix, for instance, allows users to watch whatever they want, whenever they want, and without any restrictions such as advertisements or time constraints.
Netflix went one step further than traditional cable services in this area, creating original content and allowing users to binge-watch multiple seasons at the time it was released without being interrupted by advertisements.
Suggested Read: Disadvantages of OTT Platforms
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